Positioning:
        
        
            Premium mid-size sedan focused on European driving dynamics and American comfort
        
     
    
        
            Positioning Statement:
        
        
            The 2015 Buick Regal aimed to capture buyers seeking a more engaging driving experience within the traditionally comfort-focused Buick brand, bridging the gap between mainstream sedans and entry-level luxury.
        
     
    
    
        
            Competitors:
        
        
            Acura TL, Audi A4, BMW 3 Series, Cadillac ATS, Lexus IS, Mercedes-Benz C-Class, Volvo S60
        
     
    
    
        
            Design Philosophy:
        
        
            European-inspired chassis and styling, premium interior appointments
        
     
    
        
            Target Audience:
        
        
            Consumers seeking a blend of performance, comfort, and luxury in a mid-size sedan
        
     
    
    
        
            Benefits Of Manual:
        
        
            Empowers owners to perform maintenance and repairs, saving time and money, increasing vehicle knowledge and longevity
        
     
 
    
    
    
        
            Engine And Systems:
        
        
            Engine, Control System, Fuel Service Specifications, Emission Control, Intake, Exhaust, Cooling, Lube, Ignition, Starting, Charging
        
     
    
        
            Drivetrain:
        
        
            Auto Transmission, Clutch, Manual Transmission, Transfer Propeller Shaft, Drive Shaft, Differential, Axle, Suspension
        
     
    
        
            Brakes And Steering:
        
        
            Brake Control, Brake, Parking Brake, Steering Column, Power Steering
        
     
    
    
        
            Body And Interior Systems:
        
        
            Air Conditioning, Suppl Restraint System, Seat Belt, Wiper & Washer, Door Lock, Windshield/Glass Mirror, Instrument Panel, Seat, Engine Hood/ Door, Exterior & Interior
        
     
    
        
        Electrical And Electronics
    
 
    
        
            Electrical And Electronics Systems:
        
        
            Electrical, Multiplex/CAN Communication, Engine Immobilizer, Cruise Control, Meter, Audio/Visual, Horn
        
     
    
    
        
            Repair Procedures:
        
        
            Step-by-step instructions for maintenance, service, diagnosis, and repair of all vehicle systems
        
     
    
        
            Diagnostic Procedures:
        
        
            Comprehensive diagnostic procedures for identifying and resolving issues across all vehicle systems
        
     
    
        
            Component Replacement:
        
        
            Detailed instructions for replacing components, from basic maintenance parts to major system overhauls
        
     
    
        
            Wiring Schematics:
        
        
            Complete wiring schematics for all electrical systems, crucial for diagnosing electrical faults.
        
     
    
    
        
            Depth:
        
        
            Factory highly detailed, equivalent to dealership technician manuals
        
     
    
        
            Documentation Types:
        
        
            Diagrams, illustrations, wiring schematics, specifications
        
     
    
        
            Diagnostic Tools Referenced:
        
        
            Implies use of GM's GDS2 (Global Diagnostic System) or similar diagnostic scan tools for advanced troubleshooting.
        
     
 
    
    
    
        
            Compatibility:
        
        
            Windows Vista (32/64-bit), XP, ME, 98, NT, 2000; Mac compatible
        
     
    
        
            Software Requirements:
        
        
            Adobe PDF Reader, Winzip (free)
        
     
    
    
    
        
            Printability:
        
        
            All pages printable, zoomable images for enlarged copies
        
     
    
        
            Image Resolution:
        
        
            High resolution, allowing for detailed examination of diagrams and illustrations.
        
     
    
    
        
            Binding:
        
        
            Digital (no physical binding)
        
     
    
    
        
            Paper Type:
        
        
            N/A (digital format, print as needed)
        
     
 
    
    
    
        
            Engine Options 2015:
        
        
            2.4L Ecotec Turbocharged I4 (LAF), 2.0L Ecotec Turbocharged I4 (LTG), 3.6L V6 Direct Injection (LLT/LFX)
        
     
    
    
        
            2.0L Turbo (Ltg) Horsepower:
        
        
            259 hp @ 5300 rpm
        
     
    
        
            2.0L Turbo (Ltg) Torque:
        
        
            295 lb-ft @ 1700-4900 rpm
        
     
    
        
            3.6L V6 Horsepower:
        
        
            305 hp @ 6800 rpm
        
     
    
        
            3.6L V6 Torque:
        
        
            264 lb-ft @ 4800 rpm
        
     
    
    
        
            Fuel Delivery Type:
        
        
            Direct Injection (DI) for all engines
        
     
    
        
            Recommended Fuel:
        
        
            Premium unleaded gasoline (91 octane or higher recommended for 2.0T and 3.6L for optimal performance)
        
     
    
    
        
            2.4L Ecotec (Laf):
        
        
            Naturally aspirated, 182 hp @ 6700 rpm, 172 lb-ft @ 4900 rpm
        
     
 
    
    
    
        
            Standard Transmission:
        
        
            6-speed automatic (M7U) for 2.0L Turbo and 3.6L V6 models
        
     
    
    
        
            Optional Transmission:
        
        
            6-speed manual (MV8) available on select 2.0L Turbo models (e.g., Regal Turbo trim)
        
     
    
    
        
            Transmission Features:
        
        
            Driver Shift Control (tap-up/tap-down manual shifting), available AWD
        
     
 
    
    
    
        
            NHTSA Overall Rating:
        
        
            5-Star (for 2015 model year, subject to specific configurations)
        
     
    
        
            IIHS Top Safety Pick:
        
        
            Yes (for models equipped with optional front crash prevention)
        
     
    
    
        
            Active Safety Features:
        
        
            StabiliTrak Electronic Stability Control, Traction Control, Anti-lock Braking System (ABS), Available Blind Spot Alert, Available Lane Departure Warning, Available Forward Collision Alert
        
     
    
    
        
            Passive Safety Features:
        
        
            Front airbags, front seat-mounted side-impact airbags, front and rear head-curtain side-impact airbags, Pretensioners, Whiplash-reducing front seat design
        
     
 
    
    
    
        
            Infotainment System:
        
        
            Buick IntelliLink with 8-inch color touchscreen, AM/FM/SiriusXM, Bluetooth streaming audio, USB ports, auxiliary input jack
        
     
    
        
            Navigation:
        
        
            Available GPS navigation system
        
     
    
    
        
            Driver Assistance Features:
        
        
            Available Adaptive Cruise Control, Available Front Automatic Braking, Available Parking Assist, Available Rear Cross-Traffic Alert
        
     
    
    
        
            Connectivity Options:
        
        
            Available OnStar 4G LTE Wi-Fi hotspot
        
     
 
    
    
    
        
            Oil Change Interval:
        
        
            Every 7,500 miles or 12 months, whichever comes first (synthetic oil recommended)
        
     
    
        
            Tire Rotation Interval:
        
        
            Every 7,500 miles
        
     
    
        
            Cabin Air Filter Replacement:
        
        
            Every 15,000 miles or 12 months
        
     
    
    
        
            Engine Oil Specification:
        
        
            Dexos1 Gen 2 SAE 0W-20 synthetic
        
     
    
        
            Transmission Fluid Specification:
        
        
            Dexron VI (for 6-speed automatic transmission)
        
     
    
        
            Coolant Specification:
        
        
            GM P/N 12346140 (Orange) or equivalent silicate-free, phosphate-free, borate-free organic acid technology (OAT) coolant
        
     
    
        
            Brake Fluid Specification:
        
        
            DOT 3
        
     
    
    
        
            Common Issues 2015 Regal:
        
        
            Turbocharger oil leaks, potential transmission issues in early models, water pump failures, intake manifold leaks (V6)
        
     
 
    
    
    
        
            Buick Heritage:
        
        
            Long-standing reputation for comfort, quietness, and premium features, dating back to the early 20th century.
        
     
    
    
        
            Regal Evolution:
        
        
            The Regal nameplate has a history spanning several generations, evolving from a personal luxury coupe/sedan to the current European-influenced sports sedan.
        
     
    
        
            Platform Sharing:
        
        
            Shares its Epsilon II platform with other GM vehicles like the Chevrolet Malibu and Cadillac XTS, but with unique tuning and styling.
        
     
    
    
        
            Assembly Location:
        
        
            Oshawa, Ontario, Canada
        
     
 
    
    
    
        
            Industry Awards:
        
        
            The 2015 Buick Regal received positive reviews for its chassis tuning, comfortable ride, and upscale interior, often praised for its European driving feel.
        
     
    
    
        
            Consumer Reports Rating:
        
        
            Generally rated as average to above average for predicted reliability by Consumer Reports, though specific model years and powertrains may vary.