Market Position:
The 1964 Buick lineup represented a significant push for style, performance, and luxury within the American automotive market, targeting buyers seeking a premium, yet accessible, personal or family vehicle.
Target Demographic:
The 1964 Buick models appealed to a broad demographic: the Riviera targeted younger, style-conscious buyers and those seeking a distinctive personal coupe; the LeSabre aimed at families and executives desiring full-size comfort and prestige; and the Skylark offered a more youthful, sporty appeal within the mid-size segment.
Competitive Analysis:
The Buick Riviera competed directly with other personal luxury coupes like the Ford Thunderbird and Chrysler Imperial, while the LeSabre and Skylark competed in the broader full-size and mid-size segments against models from Ford, Chevrolet, Plymouth, Dodge, and Chrysler.
Key Features:
Distinctive styling (especially the Riviera's crisp lines and hidden headlights), powerful V8 engines, comfortable and luxurious interiors, and advanced features for the era, such as optional air conditioning and power accessories.
Systems Covered:
Engine Mechanical (V8 engines), Fuel System, Ignition System, Cooling System, Lubrication System, Exhaust System, Clutch, Automatic Transmissions (Dynaflow, ST-400), Brakes (Hydraulic Drum, Power Brakes), Steering (Power Steering), Suspension (Front and Rear), Chassis, Electrical System (Wiring Diagrams, Lighting, Instruments, Accessories), Body (Exterior Panels, Interior Trim, Doors, Windows, Seats), Heating and Air Conditioning, Body Control Systems.
Electrical System Components:
Battery, Starter Motor, Generator/Alternator (depending on specific build date/options), Voltage Regulator, Ignition Switch, Lighting (Headlights, Taillights, Parking Lights, Interior Lights), Horn, Wiper System, Horn, Gauges (Speedometer, Fuel, Temp, Oil Pressure, Ammeter), Radio, Heater Blower Motor, Power Window Motors, Power Seat Motors, Power Antenna Motor.
Suspension And Steering Details:
Ball joints, tie rod ends, control arm bushings, king pins (if applicable), springs, shock absorbers, steering gearbox, steering column, power steering pump and hoses, alignment specifications (caster, camber, toe-in).
Body Electrical Systems:
Includes wiring diagrams for interior lighting, exterior lighting, power windows, power seats, door locks, trunk release, wiper system, horn, and accessory circuits.
Procedures Included:
Routine maintenance, scheduled servicing, troubleshooting guides, diagnostic procedures, component removal and installation, adjustments, repairs, overhaul procedures, specifications, and wiring diagrams for all major vehicle systems.
Body And Trim Procedures:
Door panel removal and installation, window regulator and glass replacement, seat removal and upholstery, headliner installation, exterior trim alignment and replacement, bumper adjustments, grille repair and mounting, trunk lid and hood alignment.
Brake System Procedures:
Drum brake adjustment, shoe replacement, cylinder inspection and replacement, brake line and hose inspection and replacement, master cylinder overhaul, power brake booster testing and replacement, brake fluid flush and bleeding procedures.
Technical Depth:
Comprehensive, covering everything from basic fluid checks and filter changes to complete engine and transmission rebuilds, electrical system diagnostics, and body panel repairs. Designed for both novice DIY enthusiasts and experienced mechanics.
Diagnostic Charts:
Includes symptom-to-cause diagnostic charts and troubleshooting flowcharts for common issues in engine performance, electrical systems, and other areas.
Primary Engine:
Buick Nailhead V8 (various displacements including 325 cu in, 364 cu in, 401 cu in, and 425 cu in depending on model and trim).
Performance:
Horsepower ratings typically ranged from approximately 250 hp to over 360 hp, with torque figures exceeding 400 lb-ft in some configurations, emphasizing smooth, effortless power delivery.
Torque Specifications:
Detailed torque specifications for critical engine components such as cylinder head bolts, main bearings, rod bearings, flywheel bolts, and manifold bolts are provided for accurate assembly.
Fuel System:
Rochester Carburetors (single or dual barrel, two or four barrel depending on engine and model), Mechanical Fuel Pump.
Engine Oil Capacity:
Typically 5 quarts (4.7 liters) with filter, subject to specific engine variation. Check manual for exact capacity.
Ignition System:
Battery and Coil Ignition System with Distributor and Points.
Engine Displacement:
Ranges from 325 cubic inches (5.3 L) to 425 cubic inches (7.0 L) across the different models and engine options for 1964. Specific displacements include 325, 364, 401, and 425 ci.
Engine Mechanical Details:
Cylinder head removal and installation, valve grinding and adjustment, piston and connecting rod installation, crankshaft bearing replacement, camshaft removal and installation, timing gear/chain inspection and replacement, oil pump removal and installation.
Standard:
Super Turbine 300 (ST-300) 2-speed automatic transmission was standard on many models. Dynaflow 2-speed automatic transmission was also available or standard on higher trims/models.
Optional:
While most models were automatic, the manual does cover all transmission types offered. Manual transmissions were rare for Buick in this era, especially on the Riviera and LeSabre.
Features:
Smooth, torque-converter based automatic transmissions known for their quiet and refined operation. The ST-300 was a more modern 2-speed unit, while Dynaflow was an earlier, very smooth, but less efficient design.
Transmission Internal Components:
Detailed diagrams and overhaul instructions for torque converter, planetary gear sets, clutches, bands, valve body, and cooling lines for the Dynaflow and ST-300 transmissions.
Transmission Fluid Type:
ATF Type-A or equivalent for Dynaflow and ST-300 transmissions. Always verify with specific manual. Buick specified Dexron Type-A, which is superseded by Dexron III/VI.
Exterior Length:
Varies by model. Riviera approx. 208 inches, LeSabre approx. 214 inches, Skylark approx. 198-202 inches. Specific dimensions detailed in manual.
Exterior Width:
Varies by model. Riviera approx. 77 inches, LeSabre approx. 79 inches, Skylark approx. 75 inches. Specific dimensions detailed in manual.
Exterior Height:
Varies by model. Riviera approx. 53 inches, LeSabre approx. 55 inches, Skylark approx. 54 inches. Specific dimensions detailed in manual.
Curb Weight:
Varies significantly by model and equipment. Riviera often around 4,000-4,300 lbs, LeSabre around 4,000-4,300 lbs, Skylark around 3,600-3,900 lbs. Precise weights provided in manual.
Front Rear Weight Distribution:
The manual may contain information on front/rear weight distribution, which is crucial for suspension tuning and alignment. Typically heavier at the front due to larger engines and transmission placement.
Infotainment:
AM/FM Radio (often with Wonderbar tuning), Optional AM/FM with Stereo or 8-Track Tape Player (introduced later in the mid-60s, may be present on some late '64 models or aftermarket), Clock, Cigar Lighter.
Driver Assistance:
Power Steering, Power Brakes, Automatic Headlight Dimmer (Guide-O-Matic - optional and often removed), Cruise Control (early iterations on some higher-end models).
Connectivity:
Primarily mechanical and analog. No modern digital connectivity features. Antenna for radio reception.
Climate Control:
Optional Air Conditioning (Frigidaire-A/C system was common), Heater and Defroster (standard), Vent windows, Flow-through ventilation.
Service Intervals:
Specific intervals detailed in the manual, but typically: Oil change every 3,000-4,000 miles or 6 months. Lubrication every 1,000-2,000 miles. Tune-up approximately every 12,000 miles. Brake service as needed. Transmission service as per manual recommendations (often after 20,000-30,000 miles).
Chassis Lubrication Points:
Specific lubrication points for front suspension, steering linkage, U-joints, and other chassis components with grease fittings. Intervals typically every 1,000-2,000 miles. Manual will detail exact locations and frequencies.
Engine Oil Specification:
API Service Classification SC or SD, SAE 10W-30 or 10W-40 for general use. Specific viscosity recommendations depend on ambient temperature. Consult manual for precise grades and API classifications.
Coolant Specification:
Ethylene Glycol based antifreeze. Mixture of 50% antifreeze and 50% water. Capacity varies by model but generally 5-6 gallons. Check manual for exact capacity and type.
Brake Fluid Specification:
DOT 3 Hydraulic Brake Fluid (for hydraulic systems). Check manual for specific type and reservoir capacity.
Power Steering Fluid Specification:
GM Power Steering Fluid or Dexron ATF. Consult manual for specific fluid type required for the power steering pump and gearbox.
Coolant Capacity:
Cooling system capacity typically ranges from 18 to 22 quarts (17 to 21 liters) depending on the specific model and engine configuration. The manual will specify the exact capacity.
Known Issues:
Rust/corrosion (especially in lower body panels and frame), potential for carburetor and fuel system issues due to age, wear in suspension and steering components, electrical system gremlins, exhaust system deterioration, and transmission seal leaks. The manual provides troubleshooting for these common problems.
Tune Up Components:
Spark Plugs (e.g., AC 43, Champion J-12Y), Ignition Points, Condenser, Distributor Rotor, Distributor Cap, Fuel Filter, Air Filter. Specifications for gap settings and timing are critical and found in the manual.
Brand Heritage:
Buick, a division of General Motors, has a long history of producing comfortable, stylish, and well-engineered vehicles known for their quiet ride and strong engines since its founding in 1899. By 1964, Buick was firmly established as a premium American make.
Model Evolution:
The 1964 Riviera was a brand new model for Buick, designed as a personal luxury coupe with a distinctive, clean-sheet design. The LeSabre continued as Buick's full-size offering, sharing platforms with other GM full-size cars. The Skylark was Buick's popular mid-size model, known for its value and styling.
Production Years:
1964 model year for all specified models. Riviera: 1963-1999. LeSabre: 1959-2005. Skylark: 1953-1998.
Manufacturing Locations:
Primarily Flint, Michigan, USA, and other GM assembly plants across North America.