NEW The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth By: George Silverman

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Description

🏷️ Basic Information

Identification

Make:

Model:

The Secrets of Word-Of-Mouth Marketing

Year:

Generation:

📋 Manual Details

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Manual Type:

Marketing Strategy Guide

Language:

English

Page Count:

N/A (based on description)

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Book/Guide

Publisher:

N/A (Author: George Silverman)

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📄 Marketing Strategy

Core Concepts

Primary Focus:

Word-of-Mouth Marketing

Key Benefit:

Exponential Sales Growth

Cost Effectiveness:

Credibility Source:

Independent customer opinions

Central Tenet:

Word-of-mouth is the center of the marketing universe.

Decision Speed Importance:

Most important factor for sales increase.

Levels Of Word Of Mouth

Scale:

Ranges from -4 (public scandal) to +4 (talk of the town).

Examples Of Success

Companies At Plus 4 Level:

Lexus Automobiles, Saturn Car Company, Harley-Davidson, Netscape Navigator, Celestial seasonings herbal tea, The Internet, Apple Computer

Tactics And Methods

Leveraging Influencers:

Get product into hands of key influencers.

Creating Channels For Discussion:

Provide channels for influencers to talk and get fired up.

Gathering Endorsements:

Collect testimonials and letters of praise.

Community Building:

Form ongoing groups (annual resorts, monthly teleconferences, daily list groups).

Event Creation:

Create fun events to bring users together and invite non-users.

Content Creation:

Produce cassettes, videotapes, website clips featuring enthusiastic customers.

Incentive Programs:

Referral selling programs, special incentives for friends telling friends.

Employee Empowerment:

Empower employees to go the extra mile and spread positive stories.

Storytelling:

Circulate true, positive stories (e.g., FedEx employee story).

Internet Utilization:

Use of the Internet, e-mail, websites, chat rooms.

Outrageous Actions:

Do at least one outrageous thing to generate word of mouth.

Scripting Communication:

Script what people should say in their word of mouth communication.

📄 Author Information

Biography

Name:

George Silverman

Location:

Orangeburg, NY

Professional Role:

Founder and President of Market Navigation, Inc.

Expertise:

Acknowledged expert on word-of-mouth marketing