Positioning:
The Mercury Grand Marquis of this era was positioned as a comfortable, spacious, and reliable full-size sedan, often appealing to a mature demographic seeking traditional American luxury and V8 power.
Competitors:
Competed with other full-size sedans like the Chevrolet Caprice, Buick Roadmaster, and in some aspects, lower trims of luxury brands like Cadillac.
Distinguishing Features:
Rear-wheel drive, V8 engine, body-on-frame construction, spacious interior, comfortable ride quality, and a traditional luxury aesthetic.
Owner Information:
Comprehensive coverage for all owner-operated functions and basic maintenance.
Vehicle Systems:
Driver and passenger safety, instruments and controls, vehicle features (climate control, audio, security, cruise control), driving operation, basic maintenance, troubleshooting common issues, technical specifications, warranty information.
Estimated Page Count:
Approximately 150-200 pages (typical for this era and model).
Powertrain:
Engine operation, transmission operation, fuel system basics.
Chassis:
Brake system (basic operation), steering system (basic operation).
Electrical:
Instrument cluster indicators and gauges, information display, basic lighting controls, fuse identification.
Comfort And Convenience:
Climate control operation, audio system operation, cruise control operation, security system features.
Safety Procedures:
Seat belt usage, SRS (Supplemental Restraint System) information, child safety seat installation guidelines.
Pre Driving Checks:
Fueling procedures, vehicle break-in recommendations, cargo loading best practices.
Maintenance Procedures:
Fluid level checks (oil, coolant, brake fluid, windshield washer fluid), tire pressure checks, basic cleaning, vehicle storage guidelines.
Emergency Procedures:
Flat tire changing, jump starting a dead battery, procedures for overheating, fuse replacement.
Depth:
Owner-level understanding and operation. Covers identification of controls, basic functionality, recommended maintenance intervals, and common troubleshooting for the owner. Does not include detailed repair procedures or diagnostic fault codes.
Digital Format Availability:
Typically available as a PDF for digital download/viewing, though the original is printed.
Original Print Quality:
Standard OEM print quality for the mid-1990s. May include black and white diagrams and text.
Original Binding:
Stapled or perfect bound booklet.
Original Paper Type:
Standard paper stock, typical for owner manuals of the era.
Engine Type:
Overhead Valve (OHV) V8
Displacement:
4.6 Liters (281 cu. in.)
Engine Code:
Modular V8 (often referred to as '4.6L SOHC' in later Ford documentation, but for 1996, it was the initial iteration of the modular family, often paired with 2 valves per cylinder - 4.6L SOHC 2V)
Horsepower:
Approximately 205-215 hp @ 4000-4400 rpm (depending on specific calibration for Grand Marquis).
Torque:
Approximately 260-270 lb-ft @ 2800-3200 rpm.
Induction Type:
Electronic Fuel Injection (EFI)
Recommended Fuel:
87 Octane Unleaded Regular Gasoline
Length:
Approximately 214 inches (5436 mm)
Width:
Approximately 78.2 inches (1986 mm)
Height:
Approximately 55.4 inches (1407 mm)
Wheelbase:
Approximately 114.4 inches (2906 mm)
Passenger Volume:
Approximately 107.5 cubic feet (3044 liters)
Trunk Volume:
Approximately 20.6 cubic feet (583 liters)
Curb Weight:
Approximately 4,000-4,200 lbs (1814-1905 kg), depending on trim and options.
NHTSA Crash Test Ratings:
NHTSA ratings for this era were less standardized than today. For frontal impact, it likely received 3 or 4 stars (out of 5) for the driver and passenger, but specific ratings are less readily available for this year and model compared to modern vehicles.
Active Safety:
Anti-lock Braking System (ABS) was often standard or optional on higher trims. Power-assisted steering.
Passive Safety:
Front driver and passenger airbags (SRS), three-point seat belts with pretensioners for front occupants, child safety seat anchors (LATCH system was not yet standardized).
Audio System:
Factory-installed AM/FM stereo radio with cassette player. Optional CD player integration might have been available.
Display Technology:
Analog gauges for speedometer, tachometer (if equipped), fuel, and engine temperature. Digital odometer and trip meter. Basic information display for warnings.
Cruise Control:
Standard or optional electronic cruise control for highway driving.
Traction Control:
Traction control systems were not commonly available or standard on this model in 1996.
Connectivity Features:
No modern connectivity features like Bluetooth, USB, or smartphone integration. Basic antenna for radio reception.
Oil Change Interval:
Typically every 3,000-5,000 miles (4,800-8,000 km) or 6 months, whichever comes first, using the recommended oil grade.
Tire Rotation Interval:
Every 5,000-7,500 miles (8,000-12,000 km).
Transmission Fluid Change Interval:
Recommended around 30,000-60,000 miles (48,000-96,000 km) or as per severe service schedule.
Engine Oil Specification:
API SG or higher, SAE 5W-30 (preferred for most operating conditions). Check manual for seasonal variations.
Coolant Specification:
Ford Premium Engine Coolant (Green) or equivalent, mixed 50/50 with distilled water.
Transmission Fluid Specification:
MERCON V Automatic Transmission Fluid (ATF).
Brake Fluid Specification:
DOT 3 Hydraulic Brake Fluid.
Common Wear Items:
Water pump, alternator, spark plugs (due to modular engine design), exhaust manifolds (can crack), rear axle seals, suspension bushings.
Potential Electrical Issues:
Interior accessory failures (power windows, locks), intermittent gauge operation (less common but possible).
Powertrain Durability:
Generally robust powertrain, but regular fluid changes are crucial for longevity, especially for the transmission.
Mercury Legacy:
Mercury was Ford's mid-tier brand, positioned above Ford and below Lincoln. The Grand Marquis represented the brand's offering in the traditional full-size luxury sedan segment, inheriting a legacy of comfortable and stately American automobiles.
Panther Platform Lineage:
The 1996 Grand Marquis is part of the Panther platform, which also underpinned the Ford Crown Victoria and Lincoln Town Car. This platform was known for its durability, body-on-frame construction, and rear-wheel-drive layout, making it a staple for many years.
Manufacturing Location:
St. Thomas Assembly, Ontario, Canada.
Production Years For This Generation:
1992-1997
Industry Acknowledgements:
While specific awards for the 1996 model are not widely publicized, the Grand Marquis and its platform consistently received recognition for reliability, durability, and value within their segment during the 1990s.
Customer Satisfaction:
Generally positive customer satisfaction for comfort, space, and V8 power, though often rated lower in terms of fuel economy and handling compared to more modern unibody sedans.